Playing startup
After a lot of thinking last year, I decided to dedicate my time to Alfredo, a subscription based assistance service that aims at bringing the luxury of help to many more people. Extra time is our value proposition. You delegate, you get time back to do whatever you want with it.
Adaptive to a person's demand, Alfredo is specialized in being a generalist. Yes, a generalist in a world of specialists. Why? Because the more services, companies and professionals specialize, less will be in their scope and critical to their mission, and the more we can help them focus.
The latest advances in technology make it a great time to build an operating system that customize the service to a person's demand, anticipate needs, and finally, offload a lot of administrative tasks so they can focus on what matters the most.
Are you a business? Focus on making it sucessful, not on filling reimbursement forms. Are you a professional? Advance your career and we can plan that surprise dinner for your next anniversary. Automation and artificial intelligence will allow us to anticiate your needs in a highly customized way, and hopefully, provide high level of customer satisfaction.
Even though technology is central to us, our vision is that you're always going to interact with a human in the other side of the line. In a world full of bots, we will provide people with human interactions. Our humans will use technology as their co-pilot.
Everyday is a learning journey at Alfredo. I will talk about the mistakes I've made so far in separate posts. Above all, playing startup for me doesn't mean taking it not seriously. I play hard! It means diving into a journey of learning a lot, which is my lifelong passion, and also building a business that somehow look like me: a generalist in a world of specialization.
For now, Alfredo is focused in Brazil as a first market: its a big market and has a single language, and that reduces complexity a lot! Hopefully soon we'll be able to offer our services in other markets and I will count on my network to help validate this crazy idea, give feedback on what we've built, and realizing this vision of more fullfilling lives to everyone. Living life in their own terms: your life, your way. Do what matter to you, for everything else call Alfredo.
Next learning opportunity: creating a compeling pitch deck. :-)